We are the premier mountain resort company in the world and a leader in luxury, destination-based travel at iconic locations. Simply put, our product is the great outdoors and as such, we have a special obligation to protect the environment in which we live and work.
Our mission: Extraordinary Resorts, Exceptional Experiences.
Everything we do needs to be aligned with our five stakeholders:
Rather than conflict, we see opportunity in aligning the interests of all of our stakeholders. It’s a comprehensive perspective of how we operate our business –being constantly aware of our internal and external environments and how our actions can be amplified by our five stakeholders. We call it “Vail Resorts ECHO.”
For Vail Resorts, sustainability means perpetuating the superior quality of the guest experience, rooted in the strength and success of our Company and our employees, preservation and care of our community, and stewardship of the spectacular environment that surrounds our resorts….indefinitely.
We invite our employees, guests, shareholders and the greater community to join us in our Vail Resorts ECHO efforts to protect and celebrate the natural environment and to sustain all of our resources for future generations.