Appetite For Life
We believe good food is fuel for a life well lived and we're on a path to source ingredients of the highest quality, produced in a healthy and sustainable way. To this end, we've created a partnership of like-minded companies: Coleman Natural, Horizon Organic and Starbucks.
Good Food (and Beverages) on a Grand Scale
Vail Resorts made the commitment to serve natural, hormone-free meats and poultry and organic dairy products at all of our on-mountain restaurants at Vail, Beaver Creek, Breckenridge and Keystone and Heavenly in November for the 2007-2008 ski season. Now, the Company is expanding the program with a pledge to serve 100 percent Certified Organic Starbucks coffee and Fair-Trade blend for espresso and to eliminate the use of all artificial Trans Fat in the preparation of food at all of Vail Resorts' 90 on-mountain and off-mountain dining facilities at Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, eight RockResort properties and at the Company’s other restaurants beginning with the 2008-2009 ski season.
Serving more than 2.5 million lunches through the Appetite for Life program last season, Vail Resorts became the largest restaurant operator inNorth America to exclusively serve natural meats and organic dairy products at all its on-mountain restaurants at Vail, Beaver Creek, Breckenridge, Keystone and Heavenly. Shortly thereafter, the Company’s lodging division adopted the Appetite for Life program and expanded it by announcing a sustainable cuisine program in its hospitality and lodging operations, with a specific focus at its RockResorts dining establishments, that incorporated sustainable seafood and locally grown ingredients.
The Company currently serves hormone-free natural beef patties, chicken breasts, breaded chicken breasts, chicken nuggets, beef franks, bacon, roast beef, oven-roasted turkey breast , ground beef, chicken wings, honey maple ham, smoked turkey breast, pork stew, beef brisket and Black Forest ham provided by Coleman Natural Foods and organic butter, a variety of organic milk offerings, soy milk, cottage cheese, several flavors of creams, plain and flavored yogurts,heavy whipping cream, half and half and whipped cream provided by Horizon Organic.
At our RockResort properties and our high-end mountain dining outlets, Vail Resorts will offer fish and seafood from sustainably managed sources and use the following resources to guide our selections: Monterey Bay Aquarium, Seafood Choices Alliances and the Marine Stewardship Council.
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Coleman Natural Meats
Our commitment to offering our guests high-quality, sustainable foods includes all-natural beef, poultry, lamb, pork and deli meats supplied by Coleman Natural Foods. Coleman® Natural meats are free from antibiotics, added hormones, artificial ingredients and preservatives and Coleman Natural ranchers pledge humane and sustainable raising practices.
From filet mignon at Keystone’s AAA Four Diamond-rated Alpenglow Stube, to chicken strips at Vail’s Two Elk Lodge, our chefs will proudly prepare and serve Coleman Natural meat at our five resorts, as well at our Grand Teton Lodge Company which operates Jackson Lake Lodge, Jenny Lake Lodge and Colter Bay Village in Grand Teton National Park, Wyo.
Horizon Organic Dairy Products
Horizon Organic is the nation’s leading brand of U.S.D.A certified organic milk with more than 80 products produced without the use of antibiotics, added growth hormones or pesticides. Through our partnership with Horizon Organic, our resorts will prepare meals at on-mountain dining locations during the ski season using organic dairy products such as butter, cheese, milk and yogurt.
A First Step
Our announcement represents our first step in serving Good Food on a Grand Scale. While approximately 90 percent of our fresh meat will be purchased from Coleman Natural and 87 percent of our fresh dairy needs will be organic for the 2007-2008 season, our Company will work closely with all of our vendors to increase the amount of natural and organic foods offered for the 2008-2009 season and beyond.
Experience the Appetite For Life announcement presentation.