Our team members do not work for Vail Resorts, they are Vail Resorts. We know an investment in them is a direct investment in the guest experience.
To improve the guest experience, we have invested over $2.2 billion in the past 15 years. New lifts, new terrain, and state-of-the-art facilities help our guests make the most of their day on mountain.
We believe that digital innovation, more than ever, will be key for delivering a great guest experience on-mountain. Read about the latest innovations we’re pioneering for the industry.
Learn More About How Our Guest Experience Comes To Life
Vail Resorts Retail is the premier outdoor specialty retail company in the industry and the largest snow sports retailer with over 250 owned and operated locations throughout the U.S. and Canada, including branded stores such as Burton, Columbia and Patagonia, specialty rental shops, luxury retail stores as well as online ski rentals and direct-to-lodging delivery services at all Vail Resorts properties. Coming soon: My Epic Gear, a membership program that reimagines gear ownership, with more choice and lower cost.
Our mountain resorts are home to the world’s finest ski and snowboard schools, led by thousands of the industry’s top professional instructors from around the globe. We are proud to cultivate positive learning experiences and a genuine passion for snowsports. In recent years, lesson offerings have expanded to include adaptive programs, advance terrain park education, and highly certified experts to guide even the most advanced skiers and riders.
Vail Resorts Hospitality owns and operates luxury hotels under the RockResorts brand, a wholly owned subsidiary of Vail Resorts that sets the standard for belonging in some of the world’s most admired destinations. The company also manages hotels and condominiums in mountain resort communities, several award-winning golf courses and three destination resorts in the Grand Teton National Park.
With over 300 food and beverage outlets across our family of mountain resorts, guests can find a broad range of dining options including coffee shops, grab-and-go and quick service outlets, as well as full service and fine dining restaurants. Our food and beverage offerings are located in resort base areas, mid-mountain, and high-alpine lodges as well as within our hospitality footprint. Our team also offers incredible dining experiences, such as sleigh rides and snow cats that carry guests to award-winning restaurants in historic cabins and homesteads.
Epic Mountain Express provides the easiest way from Denver International Airport to popular Colorado mountain resort areas, including Vail, Breckenridge, Keystone, Frisco, Beaver Creek, Bachelor Gulch, and surrounding ski resort areas. Part of our Lodging division, Epic Mountain Express offers airport transfers for all budgets and all travelers.
My Epic Gear
My Epic Gear is a new membership program that gives you all the benefits of gear ownership but with more choice, lower cost, and no hassle. Sample from more than 50 of the most popular and latest ski and snowboard models all season long for less than the average daily cost of owning or renting. Plus, never have to haul your gear again with daily slopeside pick-up and drop-off. The My Epic Gear pilot membership is being offered exclusively to a limited number of selected Pass Holders for the 2023/24 winter season at Vail, Beaver Creek, Breckenridge, and Keystone resorts, with an expanded launch expected for the 2024/25 winter season.
From One Day To Every Day
Our Pass Holders get the best deal in skiing and riding with incredible value, flexibility, and access. By committing to their pass before the season begins, it creates stability for our company—allowing us to continuously invest back into our resorts, communities, employees, and the environment.
World-class mountain landscapes and trails, including those found at the legendary Whistler Blackcomb Bike Park, allow us to deliver an Experience of a Lifetime year-round. Our list of summer activities and experiences at our mountain resorts spans lift-served mountain biking and hiking, mountain coasters, zip lines, kids’ activities and Epic Discovery zones, plus much more. Vail Resorts also operates a number of high-altitude golf courses with exceptional views, including Red Sky Golf Club, Beaver Creek Golf Club, and Canyons Golf , as well as fly fishing operations, including Taylor Creek Fly Shops and Gore Creek Fly Fisherman.
Grand Teton Lodge Company
Vail Resorts owns the Grand Teton Lodge Company, which is based in the Jackson Hole area in Wyoming and operates within Grand Teton National Park under a concession agreement with the National Park Service. Grand Teton Lodge Company operates hotels, dining, campgrounds and activities, with three lodging options: Jackson Lake Lodge, a full service, 385-room resort; Jenny Lake Lodge, a small, rustically elegant retreat with 37 cabins; and Colter Bay Village, a facility with 166 log cabins, 66 tent cabins, 337 campsites and a 112-space recreational vehicle park.
We also owns the Jackson Hole Golf & Tennis Club and Flagg Ranch, centrally located between Yellowstone National Park and Grand Teton National Park. Grand Teton Lodge Company’s operating season generally runs from mid-May through the end of September.